diff --git a/src/Umbraco.Infrastructure/Migrations/Upgrade/UmbracoPlan.cs b/src/Umbraco.Infrastructure/Migrations/Upgrade/UmbracoPlan.cs
index 141200f5f5..2844d53d80 100644
--- a/src/Umbraco.Infrastructure/Migrations/Upgrade/UmbracoPlan.cs
+++ b/src/Umbraco.Infrastructure/Migrations/Upgrade/UmbracoPlan.cs
@@ -1,5 +1,6 @@
 using Umbraco.Cms.Core;
 using Umbraco.Cms.Core.Configuration;
+using Umbraco.Cms.Infrastructure.Migrations.Upgrade.V_10_7_0;
 
 namespace Umbraco.Cms.Infrastructure.Migrations.Upgrade;
 
@@ -68,12 +69,21 @@ public class UmbracoPlan : MigrationPlan
         // To 10.5.0 / 11.2.0
         To<V_10_5_0.AddPrimaryKeyConstrainToContentVersionCleanupDtos>("{83AF7945-DADE-4A02-9041-F3F6EBFAC319}");
 
+        // to 10.7.0
+        To<MigrateTagsFromNVarcharToNText>("{EF93F398-1385-4F07-808A-D3C518984442}");
+
         // To 11.3.0
         To<V_11_3_0.AddDomainSortOrder>("{BB3889ED-E2DE-49F2-8F71-5FD8616A2661}");
 
         // To 11.4.0
         To<V_11_4_0.AlterKeyValueDataType>("{FFB6B9B0-F1A8-45E9-9CD7-25700577D1CA}");
 
+        // to 11.4.3
+        // This is here twice since it was added in 10, so if you had already upgraded you wouldn't get it
+        // But we still need the first once, since if you upgraded to 10.7.0 then the "From" state would be unknown otherwise.
+        // This has it's own key, we essentially consider it a separate migration.
+        To<MigrateTagsFromNVarcharToNText>("{2CA0C5BB-170B-45E5-8179-E73DA4B41A46}");
+
         // To 12.0.0
         To<V_12_0_0.UseNvarcharInsteadOfNText>("{888A0D5D-51E4-4C7E-AA0A-01306523C7FB}");
         To<V_12_0_0.ResetCache>("{539F2F83-FBA7-4C48-81A3-75081A56BB9D}");
@@ -81,5 +91,8 @@ public class UmbracoPlan : MigrationPlan
         // To 12.1.0
         To<V_12_1_0.TablesIndexesImprovement>("{1187192D-EDB5-4619-955D-91D48D738871}");
         To<V_12_1_0.AddOpenIddict>("{47DE85CE-1E16-42A0-8AF6-3EC3BCEF5471}");
+
+        // And once more for 12
+        To<MigrateTagsFromNVarcharToNText>("{2D4C9FBD-08B3-472D-A76C-6ED467A0CD20}");
     }
 }
diff --git a/src/Umbraco.Infrastructure/Migrations/Upgrade/V_10_7_0/MigrateTagsFromNVarcharToNText.cs b/src/Umbraco.Infrastructure/Migrations/Upgrade/V_10_7_0/MigrateTagsFromNVarcharToNText.cs
new file mode 100644
index 0000000000..462e3772fa
--- /dev/null
+++ b/src/Umbraco.Infrastructure/Migrations/Upgrade/V_10_7_0/MigrateTagsFromNVarcharToNText.cs
@@ -0,0 +1,46 @@
+using NPoco;
+using Umbraco.Cms.Core;
+using Umbraco.Cms.Core.Models;
+using Umbraco.Cms.Infrastructure.Persistence;
+using Umbraco.Cms.Infrastructure.Persistence.Dtos;
+using Umbraco.Extensions;
+
+namespace Umbraco.Cms.Infrastructure.Migrations.Upgrade.V_10_7_0;
+
+public class MigrateTagsFromNVarcharToNText : MigrationBase
+{
+    public MigrateTagsFromNVarcharToNText(IMigrationContext context)
+        : base(context)
+    {
+    }
+
+    protected override void Migrate()
+    {
+        // Firstly change the storage type for the Umbraco.Tags property editor
+        Sql<ISqlContext> updateDbTypeForTagsQuery = Database.SqlContext.Sql()
+            .Update<DataTypeDto>(x => x.Set(dt => dt.DbType, ValueStorageType.Ntext.ToString()))
+            .Where<DataTypeDto>(dt => dt.EditorAlias == Constants.PropertyEditors.Aliases.Tags);
+
+        Database.Execute(updateDbTypeForTagsQuery);
+
+        // Then migrate the data from "varcharValue" column to "textValue"
+        Sql<ISqlContext> tagsDataTypeIdQuery = Database.SqlContext.Sql()
+            .Select<DataTypeDto>(dt => dt.NodeId)
+            .From<DataTypeDto>()
+            .Where<DataTypeDto>(dt => dt.EditorAlias == Constants.PropertyEditors.Aliases.Tags);
+
+        Sql<ISqlContext> tagsPropertyTypeIdQuery = Database.SqlContext.Sql()
+            .Select<PropertyTypeDto>(pt => pt.Id)
+            .From<PropertyTypeDto>()
+            .WhereIn<PropertyTypeDto>(pt => pt.DataTypeId, tagsDataTypeIdQuery);
+
+        Sql<ISqlContext> updatePropertyDataColumnsQuery = Database.SqlContext.Sql()
+            .Update<PropertyDataDto>()
+            .Append("SET textValue = varcharValue, varcharValue = null")
+            .WhereIn<PropertyDataDto>(pd => pd.PropertyTypeId, tagsPropertyTypeIdQuery)
+            .Where<PropertyDataDto>(pd => pd.TextValue == null)
+            .Where<PropertyDataDto>(pd => pd.VarcharValue != null);
+
+        Database.Execute(updatePropertyDataColumnsQuery);
+    }
+}
diff --git a/src/Umbraco.Infrastructure/PropertyEditors/TagsPropertyEditor.cs b/src/Umbraco.Infrastructure/PropertyEditors/TagsPropertyEditor.cs
index 1923950fe0..0120d6a2a1 100644
--- a/src/Umbraco.Infrastructure/PropertyEditors/TagsPropertyEditor.cs
+++ b/src/Umbraco.Infrastructure/PropertyEditors/TagsPropertyEditor.cs
@@ -25,7 +25,8 @@ namespace Umbraco.Cms.Core.PropertyEditors;
     "Tags",
     "tags",
     Icon = "icon-tags",
-    ValueEditorIsReusable = true)]
+    ValueEditorIsReusable = true,
+    ValueType = ValueTypes.Text)]
 public class TagsPropertyEditor : DataEditor
 {
     private readonly IEditorConfigurationParser _editorConfigurationParser;