diff --git a/src/Umbraco.Web.Common/Extensions/HttpRequestExtensions.cs b/src/Umbraco.Web.Common/Extensions/HttpRequestExtensions.cs
index f12e469b6b..d60bb1249b 100644
--- a/src/Umbraco.Web.Common/Extensions/HttpRequestExtensions.cs
+++ b/src/Umbraco.Web.Common/Extensions/HttpRequestExtensions.cs
@@ -45,6 +45,9 @@ public static class HttpRequestExtensions
     public static string? ClientCulture(this HttpRequest request)
         => request.Headers.TryGetValue("X-UMB-CULTURE", out StringValues values) ? values[0] : null;
 
+    public static string? ClientSegment(this HttpRequest request)
+        => request.Headers.TryGetValue("X-UMB-SEGMENT", out StringValues values) ? values[0] : null;
+
     /// <summary>
     ///     Determines if a request is local.
     /// </summary>
diff --git a/src/Umbraco.Web.Common/Middleware/UmbracoRequestMiddleware.cs b/src/Umbraco.Web.Common/Middleware/UmbracoRequestMiddleware.cs
index f5b4f06a69..4783e9d3db 100644
--- a/src/Umbraco.Web.Common/Middleware/UmbracoRequestMiddleware.cs
+++ b/src/Umbraco.Web.Common/Middleware/UmbracoRequestMiddleware.cs
@@ -104,7 +104,7 @@ public class UmbracoRequestMiddleware : IMiddleware
         // Also MiniProfiler.Current becomes null if it is handled by the event aggregator due to async/await
         _profiler?.UmbracoApplicationBeginRequest(context, _runtimeState.Level);
 
-        _variationContextAccessor.VariationContext ??= new VariationContext(_defaultCultureAccessor.DefaultCulture);
+        _variationContextAccessor.VariationContext ??= new VariationContext(context.Request.ClientCulture() ?? _defaultCultureAccessor.DefaultCulture, context.Request.ClientSegment());
         UmbracoContextReference umbracoContextReference = _umbracoContextFactory.EnsureUmbracoContext();
 
         Uri? currentApplicationUrl = GetApplicationUrlFromCurrentRequest(context.Request);