diff --git a/src/Umbraco.Web.UI.Client/src/views/directives/umb-content-name.html b/src/Umbraco.Web.UI.Client/src/views/directives/umb-content-name.html
index 85929d1e1b..4dcabd8945 100644
--- a/src/Umbraco.Web.UI.Client/src/views/directives/umb-content-name.html
+++ b/src/Umbraco.Web.UI.Client/src/views/directives/umb-content-name.html
@@ -6,7 +6,6 @@
             name="name"
             localize="placeholder" 
             class="umb-headline" 
-            localize="placeholder"
             select-on-focus 
             placeholder="{{placeholder}}" 
             ng-model="model"