diff --git a/src/Umbraco.Core/EmbeddedResources/Lang/en_us.xml b/src/Umbraco.Core/EmbeddedResources/Lang/en_us.xml
index ca10876cc0..bcd1030130 100644
--- a/src/Umbraco.Core/EmbeddedResources/Lang/en_us.xml
+++ b/src/Umbraco.Core/EmbeddedResources/Lang/en_us.xml
@@ -323,6 +323,7 @@
     <key alias="variantPublishNotAllowed">Publish is not allowed</key>
     <key alias="variantSendForApprovalNotAllowed">Send for approval is not allowed</key>
     <key alias="variantScheduleNotAllowed">Schedule is not allowed</key>
+    <key alias="variantUnpublishNotAllowed">Unpublish is not allowed</key>
   </area>
   <area alias="blueprints">
     <key alias="createBlueprintFrom"><![CDATA[Create a new Content Template from <em>%0%</em>]]></key>
diff --git a/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.controller.js b/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.controller.js
index f6c0ea67f9..94c01662b5 100644
--- a/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.controller.js
+++ b/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.controller.js
@@ -34,7 +34,7 @@
 
                 var active = vm.variants.find(v => v.active);
 
-                if (active && publishedVariantFilter(active)) {
+                if (active && publishedVariantFilter(active) && allowUnpublish(active)) {
                     //ensure that the current one is selected
                     active.save = true;
                 }
@@ -45,6 +45,10 @@
             
         }
 
+        function allowUnpublish (variant) {
+            return variant.allowedActions.includes("Z");
+        }
+
         function changeSelection(selectedVariant) {
 
             // if a mandatory variant is selected we want to select all other variants, we cant have anything published if a mandatory variants gets unpublished.
@@ -101,13 +105,15 @@
             //determine a variant is 'published' (meaning it will show up as able unpublish)
             // * it has been published
             // * it has been published with pending changes
-            return (variant.state === "Published" || variant.state === "PublishedPendingChanges");
+            variant.notAllowed = allowUnpublish(variant) === false && variant.active;
+            return (variant.state === "Published" || variant.state === "PublishedPendingChanges") && (allowUnpublish(variant) || variant.active);
         }
 
         //when this dialog is closed, remove all unpublish and disabled flags
         $scope.$on('$destroy', () => {
             vm.variants.forEach(variant => {
                 variant.save = variant.disabled = false;
+                variant.notAllowed = false;
             });
         });
 
diff --git a/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.html b/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.html
index b938065bc2..aec494c6ae 100644
--- a/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.html
+++ b/src/Umbraco.Web.UI.Client/src/views/content/overlays/unpublish.html
@@ -21,7 +21,7 @@
                                       name="unpublishVariantSelector"
                                       model="variant.save"
                                       on-change="vm.changeSelection(variant)"
-                                      disabled="variant.disabled"
+                                      disabled="variant.disabled || variant.notAllowed"
                                       server-validation-field="{{variant.htmlId}}">
 
                             <span class="umb-variant-selector-entry__title" ng-if="!(variant.segment && variant.language)">
@@ -37,6 +37,10 @@
                                 <umb-variant-state variant="variant"></umb-variant-state>
                                 <span ng-if="variant.isMandatory"> - </span>
                                 <span ng-if="variant.isMandatory" ng-class="{'text-error': (variant.publish === false) }"><localize key="general_mandatory">Mandatory</localize></span>
+                                <span ng-if="variant.notAllowed"> - </span>
+                                <span ng-if="variant.notAllowed" class="text-error">
+                                    <localize key="content_variantUnpublishNotAllowed"></localize>
+                                </span>
                             </span>
                             <span class="umb-variant-selector-entry__description" ng-messages="publishVariantSelectorForm.publishVariantSelector.$error" show-validation-on-submit>
                                 <span class="text-error" ng-message="valServerField">{{publishVariantSelectorForm.publishVariantSelector.errorMsg}}</span>