diff --git a/src/Umbraco.Core/Persistence/Repositories/TagsRepository.cs b/src/Umbraco.Core/Persistence/Repositories/TagsRepository.cs
index 476c65706f..41b7bd6f1a 100644
--- a/src/Umbraco.Core/Persistence/Repositories/TagsRepository.cs
+++ b/src/Umbraco.Core/Persistence/Repositories/TagsRepository.cs
@@ -373,7 +373,7 @@ namespace Umbraco.Core.Persistence.Repositories
         /// <returns></returns>
         private static string GetTagSet(IEnumerable<ITag> tagsToInsert)
         {
-            var array = tagsToInsert.Select(tag => string.Format("select '{0}' as Tag, '{1}' as [Group]", tag.Text, tag.Group)).ToArray();
+            var array = tagsToInsert.Select(tag => string.Format("select '{0}' as Tag, '{1}' as [Group]", tag.Text.Replace("'", "''"), tag.Group)).ToArray();
             return "(" + string.Join(" union ", array).Replace("  ", " ") + ") as TagSet";
         }