diff --git a/src/Umbraco.Core/Models/Rdbms/DataTypePreValueDto.cs b/src/Umbraco.Core/Models/Rdbms/DataTypePreValueDto.cs
index ad0b915363..652e63df0b 100644
--- a/src/Umbraco.Core/Models/Rdbms/DataTypePreValueDto.cs
+++ b/src/Umbraco.Core/Models/Rdbms/DataTypePreValueDto.cs
@@ -18,7 +18,7 @@ namespace Umbraco.Core.Models.Rdbms
 
         [Column("value")]
         [NullSetting(NullSetting = NullSettings.Null)]
-        [Length(2500)]
+        [SpecialDbType(SpecialDbTypes.NTEXT)]
         public string Value { get; set; }
 
         [Column("sortorder")]
diff --git a/src/Umbraco.Core/Persistence/Migrations/Upgrades/TargetVersionSevenTwoZero/AlterDataTypePreValueTable.cs b/src/Umbraco.Core/Persistence/Migrations/Upgrades/TargetVersionSevenTwoZero/AlterDataTypePreValueTable.cs
new file mode 100644
index 0000000000..67f6383099
--- /dev/null
+++ b/src/Umbraco.Core/Persistence/Migrations/Upgrades/TargetVersionSevenTwoZero/AlterDataTypePreValueTable.cs
@@ -0,0 +1,25 @@
+using Umbraco.Core.Configuration;
+using Umbraco.Core.Persistence.DatabaseAnnotations;
+using Umbraco.Core.Persistence.SqlSyntax;
+
+namespace Umbraco.Core.Persistence.Migrations.Upgrades.TargetVersionSevenTwoZero
+{
+    
+
+    [Migration("7.2.0", 0, GlobalSettings.UmbracoMigrationName)]
+    public class AlterDataTypePreValueTable : MigrationBase
+    {
+        public override void Up()
+        {
+            //To text
+            var textType = SqlSyntaxContext.SqlSyntaxProvider.GetSpecialDbType(SpecialDbTypes.NTEXT);
+            Alter.Table("cmsDataTypePreValues").AlterColumn("value").AsCustom(textType).Nullable();
+        }
+
+        public override void Down()
+        {
+            //back to 2500 chars
+            Alter.Table("cmsDataTypePreValues").AlterColumn("userPassword").AsString(2500).Nullable();
+        }
+    }
+}
\ No newline at end of file
diff --git a/src/Umbraco.Core/Umbraco.Core.csproj b/src/Umbraco.Core/Umbraco.Core.csproj
index cb8b975731..72ec037aa7 100644
--- a/src/Umbraco.Core/Umbraco.Core.csproj
+++ b/src/Umbraco.Core/Umbraco.Core.csproj
@@ -389,6 +389,7 @@
     <Compile Include="Persistence\Mappers\TagMapper.cs" />
     <Compile Include="Persistence\Mappers\TemplateMapper.cs" />
     <Compile Include="Persistence\Migrations\DataLossException.cs" />
+    <Compile Include="Persistence\Migrations\Upgrades\TargetVersionSevenTwoZero\AlterDataTypePreValueTable.cs" />
     <Compile Include="Persistence\Migrations\Upgrades\TargetVersionSevenOneZero\AssignMissingPrimaryForMySqlKeys.cs" />
     <Compile Include="Persistence\Migrations\Upgrades\TargetVersionSixTwoZero\AssignMissingPrimaryForMySqlKeys.cs" />
     <Compile Include="Persistence\Migrations\Upgrades\TargetVersionSixTwoZero\AssignMissingPrimaryForMySqlKeys2.cs" />
diff --git a/src/Umbraco.Web/Strategies/Migrations/EnsureListViewDataTypeIsCreated.cs b/src/Umbraco.Web/Strategies/Migrations/EnsureListViewDataTypeIsCreated.cs
index 1ab3dd9a9b..ba0ac7b387 100644
--- a/src/Umbraco.Web/Strategies/Migrations/EnsureListViewDataTypeIsCreated.cs
+++ b/src/Umbraco.Web/Strategies/Migrations/EnsureListViewDataTypeIsCreated.cs
@@ -61,43 +61,69 @@ namespace Umbraco.Web.Strategies.Migrations
 
             using (var transaction = e.MigrationContext.Database.GetTransaction())
             {
-                //Turn on identity insert if db provider is not mysql
-                if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
-                    e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} ON ", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("umbracoNode"))));
+                try
+                {
+                    //Turn on identity insert if db provider is not mysql
+                    if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
+                        e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} ON ", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("umbracoNode"))));
 
-                e.MigrationContext.Database.Insert("umbracoNode", "id", false, new NodeDto { NodeId = Constants.System.DefaultContentListViewDataTypeId, Trashed = false, ParentId = -1, UserId = 0, Level = 1, Path = "-1,-95", SortOrder = 2, UniqueId = new Guid("C0808DD3-8133-4E4B-8CE8-E2BEA84A96A4"), Text = Constants.Conventions.DataTypes.ListViewPrefix + "Content", NodeObjectType = new Guid(Constants.ObjectTypes.DataType), CreateDate = DateTime.Now });
-                e.MigrationContext.Database.Insert("umbracoNode", "id", false, new NodeDto { NodeId = Constants.System.DefaultMediaListViewDataTypeId, Trashed = false, ParentId = -1, UserId = 0, Level = 1, Path = "-1,-96", SortOrder = 2, UniqueId = new Guid("3A0156C4-3B8C-4803-BDC1-6871FAA83FFF"), Text = Constants.Conventions.DataTypes.ListViewPrefix + "Media", NodeObjectType = new Guid(Constants.ObjectTypes.DataType), CreateDate = DateTime.Now });
-                e.MigrationContext.Database.Insert("umbracoNode", "id", false, new NodeDto { NodeId = Constants.System.DefaultMembersListViewDataTypeId, Trashed = false, ParentId = -1, UserId = 0, Level = 1, Path = "-1,-97", SortOrder = 2, UniqueId = new Guid("AA2C52A0-CE87-4E65-A47C-7DF09358585D"), Text = Constants.Conventions.DataTypes.ListViewPrefix + "Members", NodeObjectType = new Guid(Constants.ObjectTypes.DataType), CreateDate = DateTime.Now });                                    
+                    if (e.MigrationContext.Database.Exists<NodeDto>(Constants.System.DefaultContentListViewDataTypeId))
+                    {
+                        //If this already exists then just exit
+                        return;
+                    }
 
-                //Turn off identity insert if db provider is not mysql
-                if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
-                    e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} OFF;", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("umbracoNode"))));
+                    e.MigrationContext.Database.Insert("umbracoNode", "id", false, new NodeDto { NodeId = Constants.System.DefaultContentListViewDataTypeId, Trashed = false, ParentId = -1, UserId = 0, Level = 1, Path = "-1,-95", SortOrder = 2, UniqueId = new Guid("C0808DD3-8133-4E4B-8CE8-E2BEA84A96A4"), Text = Constants.Conventions.DataTypes.ListViewPrefix + "Content", NodeObjectType = new Guid(Constants.ObjectTypes.DataType), CreateDate = DateTime.Now });
+                    e.MigrationContext.Database.Insert("umbracoNode", "id", false, new NodeDto { NodeId = Constants.System.DefaultMediaListViewDataTypeId, Trashed = false, ParentId = -1, UserId = 0, Level = 1, Path = "-1,-96", SortOrder = 2, UniqueId = new Guid("3A0156C4-3B8C-4803-BDC1-6871FAA83FFF"), Text = Constants.Conventions.DataTypes.ListViewPrefix + "Media", NodeObjectType = new Guid(Constants.ObjectTypes.DataType), CreateDate = DateTime.Now });
+                    e.MigrationContext.Database.Insert("umbracoNode", "id", false, new NodeDto { NodeId = Constants.System.DefaultMembersListViewDataTypeId, Trashed = false, ParentId = -1, UserId = 0, Level = 1, Path = "-1,-97", SortOrder = 2, UniqueId = new Guid("AA2C52A0-CE87-4E65-A47C-7DF09358585D"), Text = Constants.Conventions.DataTypes.ListViewPrefix + "Members", NodeObjectType = new Guid(Constants.ObjectTypes.DataType), CreateDate = DateTime.Now });
+                }
+                finally
+                {
+                    //Turn off identity insert if db provider is not mysql
+                    if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
+                        e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} OFF;", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("umbracoNode"))));
+                }
 
-                //Turn on identity insert if db provider is not mysql
-                if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
-                    e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} ON ", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataType"))));
 
-                e.MigrationContext.Database.Insert("cmsDataType", "pk", false, new DataTypeDto { PrimaryKey = -26, DataTypeId = Constants.System.DefaultContentListViewDataTypeId, PropertyEditorAlias = Constants.PropertyEditors.ListViewAlias, DbType = "Nvarchar" });
-                e.MigrationContext.Database.Insert("cmsDataType", "pk", false, new DataTypeDto { PrimaryKey = -27, DataTypeId = Constants.System.DefaultMediaListViewDataTypeId, PropertyEditorAlias = Constants.PropertyEditors.ListViewAlias, DbType = "Nvarchar" });
-                e.MigrationContext.Database.Insert("cmsDataType", "pk", false, new DataTypeDto { PrimaryKey = -28, DataTypeId = Constants.System.DefaultMembersListViewDataTypeId, PropertyEditorAlias = Constants.PropertyEditors.ListViewAlias, DbType = "Nvarchar" });            
+                try
+                {
+                    //Turn on identity insert if db provider is not mysql
+                    if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
+                        e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} ON ", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataType"))));
 
-                //Turn off identity insert if db provider is not mysql
-                if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
-                    e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} OFF;", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataType"))));
+                    e.MigrationContext.Database.Insert("cmsDataType", "pk", false, new DataTypeDto { PrimaryKey = -26, DataTypeId = Constants.System.DefaultContentListViewDataTypeId, PropertyEditorAlias = Constants.PropertyEditors.ListViewAlias, DbType = "Nvarchar" });
+                    e.MigrationContext.Database.Insert("cmsDataType", "pk", false, new DataTypeDto { PrimaryKey = -27, DataTypeId = Constants.System.DefaultMediaListViewDataTypeId, PropertyEditorAlias = Constants.PropertyEditors.ListViewAlias, DbType = "Nvarchar" });
+                    e.MigrationContext.Database.Insert("cmsDataType", "pk", false, new DataTypeDto { PrimaryKey = -28, DataTypeId = Constants.System.DefaultMembersListViewDataTypeId, PropertyEditorAlias = Constants.PropertyEditors.ListViewAlias, DbType = "Nvarchar" });
+                }
+                finally
+                {
+                    //Turn off identity insert if db provider is not mysql
+                    if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
+                        e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} OFF;", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataType"))));
+                }
 
-                //Turn on identity insert if db provider is not mysql
-                if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
-                    e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} ON ", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataTypePreValues"))));
 
-                //defaults for the member list
-                e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -1, Alias = "pageSize", SortOrder = 1, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "10" });
-                e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -2, Alias = "orderBy", SortOrder = 2, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "Name" });
-                e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -3, Alias = "orderDirection", SortOrder = 3, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "asc" });
-                e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -4, Alias = "includeProperties", SortOrder = 4, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "[{\"alias\":\"email\",\"isSystem\":1},{\"alias\":\"username\",\"isSystem\":1},{\"alias\":\"updateDate\",\"header\":\"Last edited\",\"isSystem\":1}]" });
 
-                //Turn off identity insert if db provider is not mysql
-                if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
-                    e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} OFF;", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataTypePreValues"))));
+                try
+                {
+                    //Turn on identity insert if db provider is not mysql
+                    if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
+                        e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} ON ", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataTypePreValues"))));
+
+                    //defaults for the member list
+                    e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -1, Alias = "pageSize", SortOrder = 1, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "10" });
+                    e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -2, Alias = "orderBy", SortOrder = 2, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "Name" });
+                    e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -3, Alias = "orderDirection", SortOrder = 3, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "asc" });
+                    e.MigrationContext.Database.Insert("cmsDataTypePreValues", "id", false, new DataTypePreValueDto { Id = -4, Alias = "includeProperties", SortOrder = 4, DataTypeNodeId = Constants.System.DefaultMembersListViewDataTypeId, Value = "[{\"alias\":\"email\",\"isSystem\":1},{\"alias\":\"username\",\"isSystem\":1},{\"alias\":\"updateDate\",\"header\":\"Last edited\",\"isSystem\":1}]" });
+                }
+                finally
+                {
+                    //Turn off identity insert if db provider is not mysql
+                    if (SqlSyntaxContext.SqlSyntaxProvider.SupportsIdentityInsert())
+                        e.MigrationContext.Database.Execute(new Sql(string.Format("SET IDENTITY_INSERT {0} OFF;", SqlSyntaxContext.SqlSyntaxProvider.GetQuotedTableName("cmsDataTypePreValues"))));
+                }
+
+                
 
                 transaction.Complete();
             }