diff --git a/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/content-data-manager.ts b/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/content-data-manager.ts
index 3f9086dc02..7c2d0b0d4d 100644
--- a/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/content-data-manager.ts
+++ b/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/content-data-manager.ts
@@ -89,6 +89,7 @@ export class UmbContentWorkspaceDataManager<
 		const currentData = this.getCurrent();
 		if (!currentData) throw new Error('Data is missing');
 
+		// If varies by segment:
 		if (!variantId.isSegmentInvariant()) {
 			// The server requires a segment name. It doesn't matter what it is as long as it is not empty. The server will overwrite it with the name of the default.
 			update = { ...update, name: 'Segment' } as ModelVariantType;
diff --git a/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/element-data-manager.ts b/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/element-data-manager.ts
index 7241448362..9f0485b76d 100644
--- a/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/element-data-manager.ts
+++ b/src/Umbraco.Web.UI.Client/src/packages/content/content/manager/element-data-manager.ts
@@ -83,10 +83,14 @@ export class UmbElementWorkspaceDataManager<ModelType extends UmbElementDetailMo
 		} else {
 			variantsToStore = [...selectedVariants, invariantVariantId];
 		}
+		const data = this.getCurrent();
+		if (!data) throw new Error('Current data is missing');
+		//if (!data.unique) throw new Error('Unique of current data is missing');
 
 		// If we vary by segment we need to save all segments for a selected culture.
+		// And all segments for the invariant culture.
 		if (this._variesBySegment === true) {
-			const dataSegments = this.getCurrent()!.values.map((x) => x.segment);
+			const dataSegments = data.values.map((x) => x.segment).filter((x) => x) as Array<string>;
 			variantsToStore = [
 				...variantsToStore,
 				...dataSegments.flatMap((segment) => variantsToStore.map((variant) => variant.toSegment(segment))),
@@ -98,12 +102,7 @@ export class UmbElementWorkspaceDataManager<ModelType extends UmbElementDetailMo
 			];
 		}
 
-		const data = this.getCurrent();
-		if (!data) throw new Error('Current data is missing');
-		//if (!data.unique) throw new Error('Unique of current data is missing');
-
 		const persistedData = this.getPersisted();
-
 		return await new UmbMergeContentVariantDataController(this).process(
 			persistedData,
 			data,
diff --git a/src/Umbraco.Web.UI.Client/src/packages/content/content/workspace/content-detail-workspace-base.ts b/src/Umbraco.Web.UI.Client/src/packages/content/content/workspace/content-detail-workspace-base.ts
index 95fd159185..162da85e14 100644
--- a/src/Umbraco.Web.UI.Client/src/packages/content/content/workspace/content-detail-workspace-base.ts
+++ b/src/Umbraco.Web.UI.Client/src/packages/content/content/workspace/content-detail-workspace-base.ts
@@ -672,8 +672,23 @@ export abstract class UmbContentDetailWorkspaceContextBase<
 			// TODO: fix type error
 			this._data.updateCurrent({ values });
 
-			// TODO: Ideally we should move this type of logic to the act of saving [NL]
-			this._data.ensureVariantData(variantId);
+			/**
+			 * Handling of Not-Culture but Segment variant properties: [NL]
+			 * We need to ensure variant-entries across all culture variants for the given segment variant, when er property is configured to vary by segment but not culture.
+			 * This is the only different case, in all other cases its fine to just target the given variant.
+			 */
+			if (this.getVariesByCulture() && property.variesByCulture === false && property.variesBySegment === true) {
+				// get all culture options:
+				const cultureOptions = await firstValueFrom(this.variantOptions);
+				for (const cultureOption of cultureOptions) {
+					if (cultureOption.segment === variantId.segment) {
+						this._data.ensureVariantData(UmbVariantId.Create(cultureOption));
+					}
+				}
+			} else {
+				// otherwise we know the property variant-id will be matching with a variant:
+				this._data.ensureVariantData(variantId);
+			}
 		}
 		this.finishPropertyValueChange();
 	}
diff --git a/src/Umbraco.Web.UI.Client/src/packages/core/workspace/components/workspace-split-view/workspace-split-view-variant-selector.element.ts b/src/Umbraco.Web.UI.Client/src/packages/core/workspace/components/workspace-split-view/workspace-split-view-variant-selector.element.ts
index 8c0b26eea3..eaf5b8d4d7 100644
--- a/src/Umbraco.Web.UI.Client/src/packages/core/workspace/components/workspace-split-view/workspace-split-view-variant-selector.element.ts
+++ b/src/Umbraco.Web.UI.Client/src/packages/core/workspace/components/workspace-split-view/workspace-split-view-variant-selector.element.ts
@@ -497,7 +497,11 @@ export class UmbWorkspaceSplitViewVariantSelectorElement<
 			return variantOption?.segmentInfo?.name ?? this._labelDefault;
 		}
 
-		return variantOption.variant?.name ?? variantOption.language.name;
+		if (variantOption.variant?.name && variantOption.variant?.name.trim() !== '') {
+			return variantOption.variant?.name;
+		}
+
+		return variantOption.language.name;
 	}
 
 	#getVariantSpecInfo(variantOption: VariantOptionModelType | undefined) {