diff --git a/src/Umbraco.Web.UI.Client/src/common/services/blockeditormodelobject.service.js b/src/Umbraco.Web.UI.Client/src/common/services/blockeditormodelobject.service.js
index d461a3b0bc..abb81c38dc 100644
--- a/src/Umbraco.Web.UI.Client/src/common/services/blockeditormodelobject.service.js
+++ b/src/Umbraco.Web.UI.Client/src/common/services/blockeditormodelobject.service.js
@@ -641,7 +641,7 @@
                 };
 
                 // first time instant update of label.
-                blockObject.label = blockObject.content?.contentTypeName || "";
+                blockObject.label = (blockObject.config.label || blockObject.content?.contentTypeName) ?? "" ;
                 blockObject.index = 0;
 
                 if (blockObject.config.label && blockObject.config.label !== "" && blockObject.config.unsupported !== true) {