diff --git a/src/Umbraco.Core/StringExtensions.cs b/src/Umbraco.Core/StringExtensions.cs
index d2a1d97709..835b333813 100644
--- a/src/Umbraco.Core/StringExtensions.cs
+++ b/src/Umbraco.Core/StringExtensions.cs
@@ -1574,5 +1574,29 @@ namespace Umbraco.Core
             guid[left] = guid[right];
             guid[right] = temp;
         }
+
+
+        /// <summary>
+        /// Converts a file name to a friendly name for a content item
+        /// </summary>
+        /// <param name="fileName"></param>
+        /// <returns></returns>
+        public static string friendlyNameFromFilename(this string fileName)
+        {
+            // strip the file extension
+            fileName = StripFileExtension(fileName);
+
+            // underscores and dashes to spaces
+            fileName = ReplaceMany(fileName, new char[] { '_', '-' }, ' ');
+
+            // any other conversions ?
+
+            // Pascalcase (to be done last)
+            fileName = System.Threading.Thread.CurrentThread.CurrentCulture.TextInfo.ToTitleCase(fileName);
+
+
+            return fileName;
+        }
+
     }
 }
diff --git a/src/Umbraco.Web/Editors/MediaController.cs b/src/Umbraco.Web/Editors/MediaController.cs
index e22c83cbeb..eb276664e6 100644
--- a/src/Umbraco.Web/Editors/MediaController.cs
+++ b/src/Umbraco.Web/Editors/MediaController.cs
@@ -717,15 +717,7 @@ namespace Umbraco.Web.Editors
                         mediaType = result.FormData["contentTypeAlias"];
                     }
 
-                    //TODO: make the media item name "nice" since file names could be pretty ugly, we have
-                    // string extensions to do much of this but we'll need:
-                    // * Pascalcase the name (use string extensions)
-                    // * strip the file extension
-                    // * underscores to spaces
-                    // * probably remove 'ugly' characters - let's discuss
-                    // All of this logic should exist in a string extensions method and be unit tested
-                    // http://issues.umbraco.org/issue/U4-5572
-                    var mediaItemName = fileName;
+                    var mediaItemName = fileName.friendlyNameFromFilename();
 
                     var f = mediaService.CreateMedia(mediaItemName, parentId, mediaType, Security.CurrentUser.Id);