diff --git a/src/Umbraco.Core/Services/UserGroupService.cs b/src/Umbraco.Core/Services/UserGroupService.cs
index 6a2f7415f5..cd2ed07768 100644
--- a/src/Umbraco.Core/Services/UserGroupService.cs
+++ b/src/Umbraco.Core/Services/UserGroupService.cs
@@ -271,6 +271,11 @@ internal sealed class UserGroupService : RepositoryService, IUserGroupService
             return Attempt.FailWithStatus(commonValidationStatus, userGroup);
         }
 
+        if (_userGroupRepository.Get(userGroup.Alias) is not null)
+        {
+            return Attempt.FailWithStatus(UserGroupOperationStatus.DuplicateAlias, userGroup);
+        }
+
         return Attempt.SucceedWithStatus(UserGroupOperationStatus.Success, userGroup);
     }
 
@@ -327,6 +332,12 @@ internal sealed class UserGroupService : RepositoryService, IUserGroupService
             return UserGroupOperationStatus.NotFound;
         }
 
+        IUserGroup? existing = _userGroupRepository.Get(userGroup.Alias);
+        if (existing is not null && existing.Key != userGroup.Key)
+        {
+            return UserGroupOperationStatus.DuplicateAlias;
+        }
+
         return UserGroupOperationStatus.Success;
     }
 
@@ -350,11 +361,6 @@ internal sealed class UserGroupService : RepositoryService, IUserGroupService
             return UserGroupOperationStatus.AliasTooLong;
         }
 
-        if (UserGroupHasUniqueAlias(userGroup) is false)
-        {
-            return UserGroupOperationStatus.DuplicateAlias;
-        }
-
         UserGroupOperationStatus startNodesValidationStatus = ValidateStartNodesExists(userGroup);
         if (startNodesValidationStatus is not UserGroupOperationStatus.Success)
         {
@@ -391,8 +397,6 @@ internal sealed class UserGroupService : RepositoryService, IUserGroupService
         return UserGroupOperationStatus.Success;
     }
 
-    private bool UserGroupHasUniqueAlias(IUserGroup userGroup) => _userGroupRepository.Get(userGroup.Alias) is null;
-
     /// <summary>
     /// Ensures that the user creating the user group is either an admin, or in the group itself.
     /// </summary>
diff --git a/tests/Umbraco.Tests.Integration/Umbraco.Core/Services/UserGroupServiceValidationTests.cs b/tests/Umbraco.Tests.Integration/Umbraco.Core/Services/UserGroupServiceValidationTests.cs
index 6bf09e2a00..e52a342305 100644
--- a/tests/Umbraco.Tests.Integration/Umbraco.Core/Services/UserGroupServiceValidationTests.cs
+++ b/tests/Umbraco.Tests.Integration/Umbraco.Core/Services/UserGroupServiceValidationTests.cs
@@ -148,4 +148,24 @@ public class UserGroupServiceValidationTests : UmbracoIntegrationTest
         Assert.IsFalse(updateResult.Success);
         Assert.AreEqual(UserGroupOperationStatus.DuplicateAlias, updateResult.Status);
     }
+
+    [Test]
+    public async Task Can_Update_UserGroup_To_New_Name()
+    {
+        var userGroup = new UserGroup(ShortStringHelper)
+        {
+            Name = "Some Name",
+            Alias = "someAlias"
+        };
+        var setupResult = await UserGroupService.CreateAsync(userGroup, Constants.Security.SuperUserId);
+        Assert.IsTrue(setupResult.Success);
+
+
+        var updateName = "New Name";
+        userGroup.Name = updateName;
+        var updateResult = await UserGroupService.UpdateAsync(userGroup, Constants.Security.SuperUserId);
+        Assert.IsTrue(updateResult.Success);
+        var updatedGroup = updateResult.Result;
+        Assert.AreEqual(updateName, updatedGroup.Name);
+    }
 }