with macro content without having to use any special methods, we just use a new custom Property Editor value converter.
Now just need to port this over to DynamicNode too.
Obsoleted a method on the 'helper' class to something much more meaningful... hopefully we can do that with the rest of that class too.
added initial trace logging to application startup which works. Changed the application startup handler
to use new logging, now the system won't bork if the sql db isn't initialized.
